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Today Poised to Win First Week in 18 Months (TVNewser)
Based on Nielsen national fast program ratings, NBC’s Today show has claimed a rare win in both total viewers and the younger demo as the show originated from Olympic Park in Sochi, Russia. The last time Today won the total viewer measurement was the second week of the London Summer Olympics, the week of Aug., 6 2012. By the following week, Aug. 13, 2012, ABC’s Good Morning America was back on top. NYT While finishing a rare second, GMA had a significant victory during the week in that it won a single morning, Tuesday. Even a daily victory had never happened when NBC has based the Today show at the site of the Olympics. It should be noted, however, that these are the first Winter Games in recent memory when NBC did not routinely lead in the morning ratings. HuffPost The challenge for Today is to ensure that its victory is not a fleeting, Olympics-connected one. Alarm bells were surely raised when GMA beat its rival for the first time ever during the Olympics last Tuesday. It was a sign that, all else aside, the morning race is as competitive as it’s ever been, and that GMA will not go down without a fight. New York Daily News Elaine Stritch doesn’t give an F-bomb. Except she did on live television Tuesday morning. The 89-year-old comedian dropped by the Today show, and gave hosts Kathie Lee Gifford and Hoda Kotb an earful when she dropped the bad word in casual conversation.
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